The Necessity of Registering .app Domain Names

.app domain is a top-level domain (TLD) introduced by Google with the aim of providing a secure online experience. As the governing body for .app domains, Google requires all .app domains to use HTTPS for encrypting data transmission to ensure user privacy and security.

.app domains are suitable for various online applications and websites, particularly those related to mobile apps, games, software, and technology projects.

Now, let me share my perspective on whether it is worth registering a .app domain.


We can see that most domain registrars, both domestic and international, offer registration for .app domain extension.

However, there is a considerable price difference compared to commonly used extensions like .com or .net. The price of .app domains tends to be higher.

When registering an app domain, it is essential to consider the long-term domain cost. If the domain cost is too high, it may be more practical to choose a suitable domain extension within your budget.

There is no need to pursue a high-priced domain, as we should also consider ongoing operational costs.


From the perspective of the app domain extension, it does align with the prevalent mobile app domain.

However, when it comes to promoting and advertising a product, there is no significant advantage in using these new domain extensions.

Instead, using more established extensions like .com, .net, or .org tends to be more memorable for users.


We can see that there are not many businesses actively utilizing app domains. Therefore, there is no need for us to try it either. Even if a new domain extension is introduced by a reputable brand, it might be dissolved or discontinued if it fails to gain a substantial user base.

If we invest heavily in promoting such a domain but it eventually gets dissolved, we would face significant losses.

Therefore, it is advisable to use well-established domain extensions with a large user base.

In conclusion, if the purpose is to promote your brand, it is unnecessary to specifically register a .app domain.

However, if you have a certain budget and want to acquire one for personal use or experimentation, it can still be considered. But for formal projects, it is not recommended to use .app domains.

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